5th class summary
01/09/2020
• What is CPA Marketing?
• Why Chose CPA marketing as profession?
• Classification of CPA.
CPS (Cost Per Sale)
CPL (Cost Per Lead)
CPC (Cost Per Click):
CPM (Cost Per Impression):
• CPA classification according to category.
CPA offers could be anything from email submission, downloading and installing, zip code submission, completing surveys, playing games etc.
Categories in popular CPA networks:
Adult
Automotive
Dating
Downloads
Education
Email Submission
Gaming
Finance/insurance
Health
Mobile Apps
Survey
Travel
Pin & Mobile SMS
Pay per call
• Sign-Up offers.
Sign-p offers are typically two types:
Single Opt-In
Email Submission
Lat Name, First Name (Optional)
Double Opt-In
Email Submission
Last Name, First name etc.
Email Confirmation